The consumer-led world we live in today means the role of patient is fast becoming obsolete. A new breed of healthcare consumer is emerging, bringing with them a proactive approach to managing their own health and wellness, as well as a long list of demands for the healthcare system: Increased input in decisions, proactive care, an engaging digital experience, and transparency in their pricing and billing. Any service they receive must be highly personalised to their needs, enabling them to access healthcare when, where and how they want. This panel looks at the emergence of the new healthcare consumer. How well is the system meeting the needs of today’s consumer? How does technology fit in? And what role should healthcare providers play in this new world order?