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Healthily and MedicalDirector join forces to deliver digital patient education

4 June, 2019

Patient education specialist Healthily is collaborating with MedicalDirector, Australia’s leading medical software and information provider, to help health professionals deliver personalised patient education information to improve health literacy and support behaviour change.

Healthily’s GoShare platform has been integrated in MedicalDirector solutions and is now available to health professionals across Australia.

Over the past decade, Healthily has established content partnerships with close to 100 peak bodies – ensuring health professionals have access to the most up to date, and trusted health resources including Australia’s largest library of patient and carer videos, animations, fact sheets and Apps.

GoShare enables practitioners to easily deliver health information and resources to patients in a variety of formats to accommodate patient health literacy levels and preferred learning styles. Used to complement consultations, GoShare content bundles are designed to build patient confidence, knowledge and skills particularly in relation to the self-management of chronic conditions.

Recent studies show that patients are eager to receive more information about their condition and how to better manage it, with 42% wanting a follow-up email with health education information after consultations. More information from their health providers would also discourage patients to look and access wrong information on Google. Currently, more than half (54%) of Australians use Google to look up medical questions and symptoms at least weekly. Patients also report that they value being able to easily share GoShare’s digital health information with their carers, families and friends so they can play a more informed and active supporting role.

Commenting on the announcement, Healthily’s Founder Dr Tina Campbell says: “Like MedicalDirector, we are committed to empowering patients to play an active role in managing their health. We work closely with Australia’s leading peak bodies and health services to develop evidence-based health content, including patient shared experience videos, designed to promote positive behaviour change. Research has shown that listening to people in similar circumstances sharing their health experiences and insights is an effective way of engaging patients and improving their confidence and knowledge to self-manage their conditions. We are thrilled to be partnering with MedicalDirector and excited about sharing our patient education resources with health professionals around Australia.”

Commenting on the collaboration, Matt Bardsley, CEO at MedicalDirector says: “Harnessing new technologies to optimise healthcare delivery and support better patient outcomes remains a primary focus at MedicalDirector. We look forward to working with the Healthily team over the coming months to deliver this innovative patient education solution to healthcare professionals.

About MedicalDirector

MedicalDirector is Australia’s leading medical software and information provider, processing more than 80 million patient consultations every year across its large and growing network of doctors and healthcare professionals.

Backed by over 25 years of developing innovative solutions for medical professionals and operating Australia’s largest population health analytics and insights platform, MedicalDirector actions 2.3 patient consults per second and over 66 million pharmaceutical scripts per year.

The company was named second most innovative company in Australia in the AFR 2018 Top 100 Most Innovative Companies ranking and won the award for Best Business Model Innovation.

‘Enable Ideal’ is MedicalDirector’s core promise, and each brand within the MedicalDirector portfolio enables ideal in its own distinct way. MedicalDirector’s vision of ‘together, making people healthier around the world’, is based on a belief that that technology can enable ideal ways of working, of interacting with patients, of generating insights, or living healthily yourself.

Every solution MedicalDirector offers starts with the question: What does ideal health mean for you?