4 Tips for a great medical practice website
A website that simply contains your basic practice contact details and offerings will no longer cut it if you really want to engage with today’s visually led, digitally savvy patients. In this article, we take a look at 4 key things to consider when setting up or revamping your medical practice’s website.
1. Make your website user-friendly
Having a website that markets your practice, boosts patient engagement and loyalty, requires an approach that truly embraces the intersection between digital transformation patient-centricity.
And firstly, there are a number of fundamental questions you need to consider around your website’s base infrastructure:
- Is your website user friendly?
- Is your website mobile friendly?
- Is it search engine optimised?
All these factors can play an integral part in offering a positive experience for your client to find your details and get to know m ore about your practice, before they have even made an appointment.
2. Engage patients with the right content
Importantly, your website is a valuable tool you can use to boost patient engagement and loyalty. For instance, you can offer important factsheets and useful links for patients to help better understand and manage their conditions.
You can also consider adding quality, custom content to help your patients understand that their consult doesn’t end at your door, and that you are willing to continue to offer additional information via useful and quality digital resources.
3. Offer patients an online booking system
Your website can help direct your patients to book their appointments online, which means enabling a more seamless booking experience for busy, time-poor patients. This can also alleviate any frustrations should your reception be busy and the patient can’t get through via telephone.
4. Amplify what sets you apart
It’s critical to use your website to amplify to your patients what truly sets you apart. This is especially important if your practice, or your specialist field is highly competitive within your region.
When a patient is searching for a new doctor, they want as much information as possible to be able to make an informed decision that they can trust you, and that you already have happy patients. You can also integrate your social media channels within your website, to further amplify your messaging and engage with your patients in more dynamic ways.